Years ago....but not tooo many years ago.... network marketing was primarily a business for the over-30 crowd. Most of the people at the tops of major companies were over 40 and over 50.
There's a new kid in town! It's the kids of us Baby Boomers. They are in their 20's and 30's... and they are the future of network marketing.
This month's Networking Times is dedicated to Generation Y. I suggest you run out and buy a copy right now. It could be the best thing you'll do for your network marketing business.
In Networking Times, Journey Henkart, who wrote Cool Communication, says "Generation Y's are fast thinkers and good communicators. They multi-task for maximum efficiency from their cell phones while on the go. Journey believes Gen Y's are great candidates for network marketing, they just may not know it yet. Used to mass e-mails, blogs on-line communities and personal profiles, they are already building their networks and creating trust among their peers.
Dakota Rea, author of Generation Y: The New Baby Boomers, says that the massive size of Generation Y will give it incredible influence over future generations. He says "If you market to this generation and gain their loyalty and trust, then your company's brand could be echoed and remembered for generations to come." How could that happen? Well, have you ever been on MySpace, FaceBook or YouTube? If not, check them out!
It turns out that Generation Y is aware of all the business opportunities out there, and they are not looking for J.O.B.'s. In order to take action, they simply need to be introduced to what you have to offer and what the options are. Balancing of life and work is a fundamental need for this generation and they won't settle for a less than meaningful career.
HUMMM... does that sound like the Network Marketing Industry in a nutshell?
Pay attention to this generation if you are serious about building a strong, prosperous and long range network marketing business. Learn all you can. Networking Times is a great place to start.
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